Due to continuous extreme weather conditions, North Georgia has suffered drought since 2007. During the drought, the Georgia government imposed mandatory drought responses and encouraged conservation practices among water utilities. The purpose of this study was to help improve the performance of water conservation and the effectiveness of drought responses by providing better understanding and analytical explanations of the drought responses. Through both qualitative and quantitative analyses, this research attempted to evaluate the performance levels of water conservation and identify key determinants. This research also explored how the Georgia water utilities complied with the mandatory drought responses, whether through self-improvement or customer-relations approaches.